David Galasse

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Liberta

Identity

01 davidgalasse liberta Liberta
cartoes2 Liberta
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          PT
Liberta é uma ONG brasileira, criada para combater o trabalho escravo e o tráfico de pessoas. De acordo com os fundadores Aaron Cohen e Fabiola Castro, a grande maioria da população ignora o fato de que o Brasil é uma importante rota destes crimes.

A identidade visual precisava transmitir a seriedade e a confian√ßa necess√°rias para ganhar for√ßa rapidamente junto ao poder p√ļblico, imprensa e iniciativa privada. Al√©m disso, havia uma filosofia de que cada oportunidade de alertar a popula√ß√£o deveria ser aproveitada.

          EN
Liberta is a Brazilian NGO that fights human trafficking and slavery. According to its founders Aaron Cohen and Fabiola Castro, this is an issue ignored by the vast majority of Brazilians, despite the fact that Brazil is part of the international human trafficking route.

Liberta’s identity was created considering the organization’s need to be associated to seriousness and responsibility and that every opportunity to spread their message should be seized. A yellow-black color scheme and a rational typeface (Antenna, by Font Bureau) provide the necessary formality. Each piece of stationery displays on its back relevant facts such as “60 million people today live in conditions of slavery” or “Every 60 seconds a young woman is trafficked for sexual exploitation.”

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