Joel Evey & Alex Witjas
It was under the creative leading of American artist Joel Evey (followed by talented designer Alex Witjas) that Urban Outfitters has become an important influence for me in terms of branding. Evey’s typographical approach, experimental layouts and concerning about the form link him with the postmodern aesthetic, from Wolfgang Weingart to Ed Fella and Neville Brodi. Witjas, in her turn, designs with such vibrant colours and patterns, just like April Greiman, Terry Jones (for i-D Magazine) and Michele de Lucchi (for Girmi) did during the playful 80′s.